Cake is pleased to launch their new Gold Card promotion - Match & Win - on July 1, offering players the chance to win over $30K. Match & Win is a fun and easy promotion - players simply match Gold Cards from their collections to Cake Poker's game board to win. The game board will change every month, and offer up to 10 opportunities to cash in for prizes that include cash, bonus cash, tournament tickets and Gold Chips.

Card Room Manager Lee Jones notes, "This is what we love to do at Cake - make it easy and fun for our players to win big. We expect Match & Win to become one of our more popular promotions."

With WSOP winners now playing at the Rio or on their way to the main event, Cake is launching satellites to the English Poker Open which plays at London's swanky Palm Beach Casino in the heart of Mayfair, September 11th to 14th, 2010. Cake will be running daily satellites leading to a weekly Sunday 4 PM ET qualifier with the top prize of a $7,000 English Poker Open prize package. Prize Pack winners will earn a seat in the EPO main event and $1,650 cash to help with travel. 2010's event is the second annual English Poker Open, which boasts a guaranteed $1 Million prize pool (USD).

In July Cake will be continuing the Gold Stacks Cash Grab, a promotion which significantly enhances the Gold Stacks loyalty program. During July all Super Turbo prizes pay out 50% more! With no cap on winnings, supremely dedicated players can grab up to $515 paydays per Stack!

Finally, Cake is bringing back Turbo Gold Cards. Cake will be releasing gold cards TWICE as often, every Friday and Saturday through August 1st. This will give players a chance to build up their Gold Card collections for Match & Win and other great Gold Card promos to come.

Players of all levels call Cake Poker home, as it's online poker's most rewarding site.